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You can add buttons to your email to allow recipients to take action. Buttons are styled using the Block styles editor panel and can contain text. You can add links to buttons by clicking the + icon in the Link editor panel. Add buttons:
  • by using the button icon in the editor toolbar
  • by typing / in the editor and selecting Button
  • by hovering over an existing element in your email and clicking the + plus icon on the left and selecting Button

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Dynamic content

To add dynamic content to button text, you need to manually type the correct tag syntax (e.g. {firstName}, {EVENT_PROPERTY:firstName}, {DATA_VARIABLE:firstName}) directly into the button field. Adding dynamic content to buttons through the UI is not yet supported.

Dynamic content

Read about adding dynamic content in emails using the tag syntax.
Last modified on April 14, 2026