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How billing works

Loops billing is based on the number of contacts stored in your account. A contact is an email address that you send marketing emails to. Transactional recipients do not count as contacts (unless they are also sent marketing emails). Your current billing plan is displayed in Stripe, which can be accessed by going to your Billing page and clicking Start/Manage subscription. When you are billed, your charge is always calculated based on the number of contacts you have at that exact time. If your contact list grows between billing cycles, you’ll be notified via email and moved to the appropriate plan tier at your next billing date. If your contact list shrinks, you’ll automatically be moved to a lower plan tier to match your new contact count. It can take up to 24 hours for contact additions or removals to be reflected in your billing tier. Billing works as a monthly subscription paid in advance. If your contact count moves you into a higher plan tier, your service will never be interrupted. You’ll simply be billed at the new rate when your next billing date arrives.

Free plan

The free plan is available to anyone with fewer than 1,000 contacts. On the free plan:
  • You can send up to 4,000 emails every 30 days (marketing and transactional combined).
  • Loops branding is placed at the bottom of your emails.
  • You are limited to joining a maximum of 3 free teams. To join more, upgrade one of your teams to a paid plan, or leave or delete a team to free up space.
Once you exceed 1,000 contacts, you’ll be prompted to upgrade to a paid plan. You can also upgrade at any time by clicking Start subscription at the top of your Billing page. Paid plans are tiered by contact count. Unlike the free plan, paid plans have no limit on the number of emails you can send. Paid plan pricing is available on the Loops pricing page.

Sending rate limits

Free accounts can send up to 10 emails per second. Paid teams can send up to 1,000 emails per second. Emails over the limit stay queued until they can be sent.

Billing receipt emails

You can choose which email addresses receive receipts and invoices from Loops. To add, remove or change these emails, go to your Billing page and enter or remove addresses in the Billing receipt emails section.

Canceling your subscription

You can cancel your subscription at any time by going to your Billing page and clicking Manage subscription. For further questions about billing, go to your Support page, or contact support@loops.so.
Last modified on July 21, 2026